What PR pros can learn from ‘Shark Tank’

Why not squeeze in a little professional development the next time you plop down on the couch? The reality show offers timeless communication lessons.

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Do you remember when “Survivor” first aired on television?

No one had heard of a reality TV show before, and the idea of watching strangers try to survive on a desert island fascinated us.

Well, here we are 15 years later, surrounded by spinoffs of “The Bachelor” and “The Real Housewives,” and you’d be hard pressed to find a TV channel that doesn’t have a reality show.

Some people see all these shows and lament that the world is going to hell in a handbasket. (Is there even anything to learn on TLC—The Learning Channel—anymore?) Still, a few shows out there can enhance our lives. “Shark Tank” is one of them.

On “Shark Tank,” aspiring entrepreneurs have the opportunity to pitch six “sharks” (self-made multi-millionaire and billionaire business tycoons) and persuade them to invest in their startups. After the pitch, the sharks can ask questions, test the product and, if they feel compelled, make an investment offer.

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