In those cases, it’s often best to take a page from Southern Rail UK’s playbook and just roll with it.
The organization came up with a fun idea that many others have tried: Hand over control of its official, branded social media accounts to an intern. Here’s how it started:
Hi, Eddie here! Here on Work Experience and ready to answer your questions! ð
— Southern (@SouthernRailUK) July 11, 2017
It seems straightforward enough: Fifteen-year-old Eddie the intern was ready to take the internet’s questions. Surely Twitter users took this seriously and peppered him with mature, well-thought-out questions befitting the situation.
It wasn’t long before users started having fun with it, leaving Eddie to answer questions that had nothing to do with transportation.
Some inquired about cuisine choices:
Shall I have chicken fajitas tonight or chicken thai green curry? #AskEddie