Marketing What PR pros can learn from Super Bowl advertisers PR is stuck in a ‘peak-and-valley’ cycle of bursts of coverage, followed by lulls. Some advertisers in this year’s big game seek to stay in the public eye for much longer than one night. By Heather WhalingFeb. 4, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.