While the PR team may prepare the statement, work the media contacts and provide helpful and important advice to company executives, it’s important to remember that you aren’t acting alone. As you plan ahead to consider who will be a part of any crisis response, don’t forget about your general counsel.
Yes, the lawyer.
On most days, this is the person you dread; the one who makes you cut anything interesting or provocative from your releases and paced articles. But, when disaster hits, your general counsel might be the most crucial person on your crisis team.
In a recent story, Corporate Secretary covered the general counsel’s role in creating a successful PR strategy. Here are the core steps taken from the article—steps you could share with your company’s legal team.