Social Media What really makes someone a social media expert It isn’t a basic knowledge of how to build a Facebook page or proclaiming oneself to be a guru. You have to know how to build a campaign from the ground up. By Ben ButlerMarch 12, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.