What sets Canadian PR pros apart?

Public relations practitioners in the Great White North bring special traits to the table.

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Having worked for more than 25 years with PR pros around the globe, I wondered whether Canadians bring something unique to the industry table.

After canvassing both Canadian and U.S.-based PR pros, it seems that working north of the 49th parallel does give Canadians a unique PR perspective.

Head office advantage. Fortune 100 companies doing business in Canada often locate their head offices in Toronto, making it more likely PR pros in that city to work on a greater scope of important files. “Having access to that kind of work certainly defines the kind of experience a Canadian PR pro brings to the table,” says Diana Conconi, a PR consultant with work experience in both countries.

We’re inherently polite. If there are 50 people in line for a bus in Toronto, when that bus comes, all 50 people will wait patiently until it’s their turn to get on. Canadians’ reputation for their good manners and business decorum often helps in building partnerships between large, diverse teams.

“Canadians are so nice, flexible, and understanding,” says Gini Dietrich, CEO of Arment Dietrich in Chicago, whose company has created business alliances with Canadian PR shops.

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