What social media managers and jazz musicians have in common

Jazz musicians are notorious for caring more about the music than the audience. People who run social media accounts can fall into a similar trap.

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Good evening, ladies and gentlemen. We’d like to remind you that we don’t applaud here at this old place where we’re working, so, restrain your applause, and if you must applaud, wait ’til the end of the set, and it won’t even matter then. The reason is that we are interrupted by your noise. In fact, don’t even take any drinks, or no cash register ringing, et cetera.

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