What strong women leaders mean to PR’s future pros

For the next generation of communicators, female initiative and mentorship has made all the difference.

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Editor’s Note: This piece is part of a collaboration with the Public Relations Student Society of America.

With International Women’s Day and Women’s History Month taking place in March, the role of women in communications leadership is a hot topic, especially among Gen-Zers.

Why? Because this is the future of our workplace.

The communications industry was ahead of its time in employing female practitioners.

These women are managing award-winning agencies, holding leadership positions throughout the field and have started trendsetting organizations of their own.

For PR students and young professionals, women have been integral to their professional experiences. Now, more than ever, these young practitioners are guided by strong female leaders, mentors, managers and role models.

PR’s next generation is not only accustomed to following the lead of influential women—it is their norm.

Navigating the journey

As a future female leader in PR, Ashleigh Kathryn—PRSSA’s immediate past president—looks to her counterparts in the industry for inspiration and guidance on navigating the PR industry as a woman.

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