What the ’90s taught us about PR

From the Olsen twins to Tamagotchis, the pop culture of the millennium’s final decade left a lasting impression, offering a few lessons along the way.

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The TV show “Wishbone” was where I first developed a love of history. If someone uses the word “bop,” my mind immediately goes to my first Bop It game and I want to yell back “Twist it—Pull it—Flick it!”

When parents complain about their kids having too many stuffed animals, I cringe and think about the multiple boxes of Beanie Babies living in my attic that I continue to hope will be worth something one day. But the ’90s weren’t just about all the must-have toys and wonderful TV shows; they were also a time when future PR professionals learned a thing or two about how to bring clients success. Below are a few examples of PR tips we learned from 1990s culture and icons.

1. Giving a face to your brand is crucial. We fell in love with the Olsen twins on “Full House,” but in reality that was only the beginning of their success. They truly owned their brand and developed movies and products that fit their target audience. In today’s world, where most interactions take place online and not in person, personalizing and humanizing your brand is essential to success.

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