What TLC teaches us about PR: Infidelity and divorce builds buzz

Exploiting infidelity and possible divorce to attract attention: shameless? Yes. Effective? The numbers suggest it is. Monday’s season premiere of cable network TLC’s reality show, “Jon and Kate Plus 8,” about a husband and wife with eight kids, drew 9.8 million viewers—the most of any other TV show that night. The show’s previous best ratings had been the season four finale, which drew just over 4.6 million viewers. Jon and Kate, the stars of the show, have made …

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