What Twitter’s home page change means for brands

Twitter’s home page for non-users was once pretty empty, with little more than an invitation to join. Now, it’s a much more robust look at what the platform has to offer.

Ragan Insider Premium Content
Ragan Insider Content

Believe it or not, 42 percent of business-to-business (B2B) brands either have no account or are inactive on Twitter. Shocking, right? Especially considering that 83 percent of Fortune 500 companies have accounts, and Twitter reported last week that it has more than 300 million active monthly users.

However, these companies aren’t alone. Only 19 percent of adults maintain an active Twitter account, which may seem high, until you find out that nearly 60 percent use Facebook on a regular basis. Apple, arguably one of the most influential companies, has never tweeted, engaged with users or even uploaded a profile picture on its company profile on Twitter.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.