What word appeared 243 times in press releases this week?

A new press release aggregator provided some telling information about the jargon that PR pros use.

This week, he ran 25 of those overused words through PRFilter, a new website that aggregates press releases, to see how they performed. The most popular word on the site: “solutions,” which appeared 243 times.

Sherk acknowledged that the overuse of this word is skewed by “regular usage.”

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