When your pitch gets rejected, you shouldn’t just sadly move on to something else. You need to take advantage of this opportunity to learn why your pitch got rejected and what you can do next time to possibly avoid the same fate.
One of the best things you can do when a pitch gets turned down is to monitor what the reporter or editor decided to cover instead. What story is getting the news space that you wanted? What company is being covered? Which CEO is getting profiled? What’s the angle?
By taking this extra step to track what’s being covered instead of your story you can get better insight into what the reporter was truly interested in. You can get a better sense of the types of stories that his or her audience prefers to consume.