What your Instagram filter says about you
Are you a ‘wannabe Wes Anderson’ with your Earlybird filter, or maybe a ‘night owl’ with your Amaro filter?
Well, 43 percent of photos shared on the app are unfiltered, which means that you’re “either tech challenged amateurs who still can’t work their smartphones or tech-savvy frauds, passing off photos they fixed in other applications as #nofilter works of art.”
That’s according to an infographic from Marketo and Column Five, which breaks down the characteristics of various Instagram filter users. It also notes that the largest segment of Instagram users—67 percent—is in the coveted 18-34 range.
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