Whether you’re at a PR agency or another creative organization, you know the stereotypes. A messy desk equals a creative mind. Rule-followers have neat desks. It’s not that simple, though. We surveyed some spaces in our office to discern any patterns in design to see how reflective they are of the owners’ PR work style and attitude. Here are some workspace archetypes, created from iPhone photos courtesy of our amazing design intern Gloria, and what they say about the people who work at them. The “tech” type. Characterized by multiple monitors, the latest smartphone and all the hottest apps, it may appear that this technology PR pro (Chris) “screens” out other forms of communication, relying solely on devices to “speak” to clients and press in an otherwise unadorned office. Not only is that a strategy we discourage, it doesn’t hold true for our resident “tech type,” who is quite the conversationalist and swears by the multiple screens as efficient time-savers (build a list and media monitor at the same time) rather than ways to avoid contact.
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