What’s in a name? At Microsoft, billions

You’ve heard about Microsoft’s new search engine, Bing, which the company hopes will challenge Google’s prominence. Well, according to the New York Times , Microsoft’s marketing teams spent months researching the name ‘Bing.’ “Microsoft’s marketing gurus hope that Bing will evoke neither a type of cherry nor a strip club on ‘The Sopranos’ but rather a sound—the ringing of a bell that signals the ‘aha’ moment when a search leads…

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