WhatsApp delivers user data to Facebook

The mobile messaging platform, which was previously anti-ads, said the exchange would ‘better fight spam’ in the app and ‘show [users] more relevant ads’ on Facebook.

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The messaging service that once published a blog post titled “Why we don’t sell ads,” is getting into the ad game—albeit indirectly.

Banner ads won’t start showing up within the app, but the company has updated its terms of service to reflect that it will be sharing user data with parent company Facebook to help it “improve your Facebook ads and products experiences.”

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The announcement came in a blog post on the site published on Aug. 25. In it, WhatsApp explained:

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