When is crap not C.R.A.P.?

We finally answer the age-old question: If something looks, feels, smells and tastes like C.R.A.P. … could it actually be good communication?

Here at C.R.A.P. (Corporate Rhetoric Awards Program) Central, we like to think of ourselves as scientists. Crapoligists, if you will. And even if you won’t.

Our job is to discover, identify, tag and archive the many, many different species of corporate C.R.A.P. Over the years, we’ve come up with quite a few different specimens. Some of the most widespread include:

Executive Blowhardus: The CEO column that gives readers the “view from 30,000 feet” on scintillating topics such as Synergy!, World Class Service! and Innovation!

Clichédius Photodorous: Which is the C.R.A.P.intific name for any one of a number of clichéd corporate photos— from the common Grip-and-Grin to the deadly “Execution at Dawn” family of photos, where we line up seventeen or eighteen team members and “shoot” their picture.