When it comes to brands, republicans prefer TV networks, democrats like websites

A new study identifies the most popular brands among people of both political parties, as well as independents.

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Republicans have a special affinity for Fox News (as if you didn’t already know) and the History Channel. A YouGov BrandIndex study shows these are the most popular brands among republicans, while democrats favor Google and Amazon. History Channel and Discovery Channel were the top-rated brands for independents.

Across the board, brand scores are down from last year.

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