Media Relations When it comes to SEO, territory isn’t the issue An organization’s PR team and search engine optimization pros must work together to ensure that content—not just press releases—will get the best search rankings. By Sarah SkerikMarch 4, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.