Media Relations When PR expectations are unrealistic Clients can go into relationships with PR pros harboring pie-in-the sky ideas about instantaneous, national exposure. You have to bring them back down to Earth. By Mickie KennedyDec. 11, 2013 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.