This article was originally published on PR Daily in October 2014. PR is a great career. It provides endless variety and opportunities to work with dynamic personalities. There’s rarely a dull moment. However, along with that come some amazing highs and terrifying lows. While PR pros are busy doing their best to get their clients media coverage, the clients can sometimes be less than cooperative. In honor of Halloween, let’s take a look at how clients can sometimes make our jobs in PR very scary.
1. They fail to get back to you. While this may be a symptom of the busy times we live in, it seems more commonplace these days for clients to engage a consultant or firm and then fail to reply in a timely fashion when you send them content to approve, ideas to ponder, or requests for information. If the client isn’t engaged, how can they expect the PR pro to stay engaged and get the job done? It’s a two-way street. The PR pro works as a partner with the client to achieve their goals. It doesn’t work so well when one party isn’t engaged and responsive.