When should a PR pro interrupt an interview?
Washington Nationals’ outfielder Bryce Harper deflected an odd question with the answer, ‘That’s a clown question, bro.’ A PR rep nearly jumped in. Good move or bad?
He hit another homerun after the game.
During a post-game press availability, a reporter pointed out to Harper that people can drink legally at age 18 in Canada, so he wondered whether he might celebrate by drinking his favorite Canadian beer.
That was a silly question for at least a few of reasons. First, answering that question could create negative headlines, such as “Underage Nationals Star Names His Favorite Beer.”
Second, as a Mormon, Harper isn’t supposed to drink at all. Third, what type of question is that, anyway?
Harper reacted perfectly, refusing the question and telling the reporter, “That’s a clown question, bro.” Priceless. It’s worth watching the brief exchange.
That clip brings up another important media management question: When is it appropriate for a PR handler to jump in and interrupt an on-camera interview?
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