When to pitch journalists? They weigh in

First thing in the morning

Nearly every reporter I contacted said they are more likely to respond to pitches when they are sent bright and early.

“The best time to pitch to me is early morning so whenever I open mail, I will see it,” says Karon Gibson, producer and host of Outspoken TV. “Especially on our live shows; it give us more advance notice than later in the day. If we receive something later, we may not get it on the air in time.”

Jennifer Austin, a veteran journalist for The Post Register, agrees that timing is everything. “Usually the morning is best,” she says. “In the morning, we’re looking for copy for the next day. If you wait until afternoon, our newspaper is already filled.”

Touché Tuesday

Austin says that although she sometimes checks her mail on the evenings and weekends, if isn’t breaking news she’ll leave it for Monday morning. By then it may be buried under the weekend’s emails and she might miss it. So, hold off on pitching if the material can wait until Tuesday morning.

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