One of the most popular viral marketing campaigns, “Will it Blend,” from blender maker Blendtec, is co-opting the uber-popular viral campaign from Old Spice. In this one, Tom Dickson, the founder of Blendtec, drops a bottle of Old Spice cologne in one of his blenders. He enlists the help of a man who looks like (but isn’t) the guy from the Old Spice ads. What happens next smells like my dad. Watch .