Where do Super Bowl commercials go to die?

They go to the Web, where their viral shelf life lasts about a month.

Compare that with the amount the federal government allocates annually to “interplanetary defense”—$5.8 million. Comforting.

We digress.

For that kind of dough, a brand probably hopes to get some post-Super Bowl mileage from its ads. And many did. Commercials from Volkswagen, Doritos, Best Buy, and Chrysler have ranked among the top ads on Advertising Age‘s viral video chart.

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