Where do Super Bowl commercials go to die?
They go to the Web, where their viral shelf life lasts about a month.
Compare that with the amount the federal government allocates annually to “interplanetary defense”—$5.8 million. Comforting.
We digress.
For that kind of dough, a brand probably hopes to get some post-Super Bowl mileage from its ads. And many did. Commercials from Volkswagen, Doritos, Best Buy, and Chrysler have ranked among the top ads on Advertising Age‘s viral video chart.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
