Whiskey brand teams with artist to create ‘world’s largest GIF’

Ballantine’s Scotch hired ‘GIF-iti’ artist INSA to create an image so big it could only be captured from space.

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Want to know a surefire way for a brand to grab some headlines? Take a very trendy technology or medium—a GIF, for example—then do something unprecedented and extreme with it. Like create the world’s largest GIF; one that can be seen from outer space, perhaps.

That’s the exact approach that Scotch whiskey brand Ballantine is taking, and it worked.

The brand tapped GIF artist INSA to create the world’s largest animated GIF. Here’s how INSA did it, via PSFK:

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