White House faces PR scrutiny in the wake of bin Laden killing

With reports that Press Secretary Jay Carney is ‘floundering,’ PR professionals weigh in on the administration’s communication efforts this week.

The announcement on Sunday night that U.S. forces had killed Osama bin Laden is among the most significant events with which the Obama White House has dealt. It created a media stir and an immediate boost in the president’s poll numbers.

However, the focus has now turned to the White House’s communication efforts in the days following the announcement.

White House Press Secretary Jay Carney has been in the position only since February, and he’s taken plenty of heat, evidenced by Washington insiders telling The Telegraph that he’s “floundering.”

Richard A. Grenell was appointed by former President Bush in 2001 to serve as director of communications and public diplomacy for the U.S. representative to the United Nations and advised four U.S. ambassadors. In an email to PR Daily, Grenell, who now serves as a partner in the Los Angeles-based Capitol Media Partners, said it’s obvious Carney is nervous about what he says on the record.

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