White House joins Tumblr, promises GIFs

The social media-friendly administration is making waves on the microblogging site.

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Tumblr allows its users to post text, photos, GIFs and videos. In its first post—accompanied by an infographic of its online strategy—the White House social team promised GIFs and the following:

Here’s the first GIF the White House posted of Obama getting ready for the White House correspondents’ dinner:

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