How 3 Organizations Increased Communications Effectiveness of Their Frontline Managers

5 ways to tap the power of frontline managers in your communications chain

Workgroup leaders are the connective tissue between your overall strategy and your rank-and-file employees. Hear three experts describe how they increased the communications effectiveness of their managers.

Frontline managers are a critical element in any organization’s communications chain. That’s always been true, and it’s especially true this year, as organizations grapple simultaneously with a complex series of issues crises related to the COVID-19 pandemic and social justice.

Employees are working remotely. They’re stressed out. Exhaustion and burnout are rising. There’s never been more of a need to stay cohesive and underscore a values-driven and psychologically healthy work environment. Managers are the crucial link. Activating successful managerial communications is a complex, multifaceted challenge, but there are specific actions you can take.

Ragan’s Communications Leadership Council asked three internal communications executives for their tips for activating their managers as organizational communicators. They shared five internal-communications challenges, and the ways in which they’re overcoming them.

In this executive summary of the fourth quarter Council briefing, you’ll learn:

  • Ways to align managers with organizational values
  • Which communications tools to use to empower managers
  • How to handle difficult communications topics
  • Best practices for communications clarity
  • Proven approaches for manager training

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