Survey reveals email still dominates, video is making gains, and measuring engagement is the next priority.
2021 is year of reckoning for many communicators.
After all the tumult and tragedy of 2020, the world has changed profoundly. Now what?
To assess the current state of corporate internal communications, Ragan, in conjunction with PoliteMail, surveyed more than 260 communicators in January 2021 to glean insights into key considerations, such as:
- What channels should you use to reach remote workers?
- What types of content are internal comms departments producing these days?
- Which tactics, strategies and objectives are working for communicators?
- Where does video play into this year’s communication effort?
PoliteMail’s research will sharpen your messaging focus and provide a sneak peek into your colleagues’ (and competitors’) comms strategies. By benchmarking your efforts—and discovering how and where others are finding success—you’ll gain a crucial competitive advantage that will fuel success for 2021 and beyond.
Download your free guide today for insightful communication data.