Learn how colleagues view the future of earned media with data from our recent survey.
Media relations is just one of the tools in the PR toolbox — but its value is on the rise.
In a recent survey of almost 350 PR pros, earned media is seen as increasingly valuable, yet difficult to measure. We asked respondents about how often the reach out to reporters, top challenges that are blocking their campaigns and how they view the future of the practice.
What gets counted by media relations pros as a “media placement” in 2022? See how your efforts and outreach stacks up by downloading the full report today.