Who sends press releases on Labor Day?

Most reporters and editors are swinging in a hammock or firing up a barbecue on Labor Day, according to PR pro Drew Kerr. What’s the point in sending press releases on a day like that? He asked. (On the other hand, perhaps this scenario makes it more likely a journalist will see a press release.) “You really have to scratch you head about what the communications strategy is in determining that this was the best day to issue these particular missives,” Kerr blogged. He provided four exam…

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.