Social Media Who’s worth more to a brand: Facebook fans or Twitter followers? We’re taught at a young age the value and importance of sharing, but maybe tweeting is where your brand’s money should be, according to this infographic. By Alan PearcyMarch 16, 2012 SHARE Two tacos from Jack in the Box. An Arby’s Jr. roast beef. Taco Bell’s caramel apple empanada. The McDouble. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.