No respectable fast-food establishment is complete without a value menu. It’s easy to understand, even late in the evening after a few drinks. In fact, that might be when it’s the easiest to understand.
But when it comes to social media, determining value isn’t that simple. Do marketers go for the $1.07 Facebook “like” or the appetizing Twitter follower who might cost your brand as much as $4.50?
It’s a hard decision. Luckily, Imbue Marketing provides some more information to consider before making your decision.