Why a big CEO/worker pay gap is bad PR

As income inequality becomes more and more of an issue for the public, it’s going to become more of a factor in PR.

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Several companies are taking the new reality seriously, incorporating their social responsibility efforts into their annual reports and taking other steps to make sure the public is aware of their activities. It’s not enough yet, though, to change general public perception of corporations, which is deeply cynical in the developed world, where only 52 percent of people have a favorable view of corporations.

A Burston-Marstellar/CNBC poll found that 60 percent of the public in developed economies believe CEOs don’t give a damn about income inequality because it means they, the CEOs, are getting richer. What’s worse, 56 percent of executives also agree with that statement.

The current situation

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