Why a third-party freelance site might fit your PR business

Even if you have a successful agency business, some PR pros are finding new leads and creative outlets on platforms like Fiverr and Upwork that sell a wide range of freelance services.

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If the economy is transforming into a “gig” or “contract” economy, where are companies going to hire these freelancers?

Platforms like Fiverr and Upwork offer networks of freelancers to fulfill a company’s needs, from short-term web development to creative services and more.

Now, Fiverr is launching a public relations category where solo PR pros can sell their services to prospective clients.

It’s not alone, though. Upwork offers categories like “Public Relations Freelancers” and “Web content freelancers.” Another popular freelance site, Toptal, offers categories like design and project management.

The unconventional professional scenario has both ardent advocates and leery skeptics.

The pros for pros

Fiverr’s global head of communications, Siobhan Aalders, says the platform is a good fit for a PR practitioner—at any career stage—who’s looking for a new challenge.

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