Why agencies should consider a dedicated vice president model

Every CEO wants to bring in more revenue, but the secret to boosting the bottom line could be to invest more heavily in your agency’s most valuable asset: your employees.

Ragan Insider Premium Content
Ragan Insider Content

Revenue growth is a top priority for most PR agencies—but what factors go into increasing revenue?

Aside from the obvious new business wins and hiring great talent, fostering the growth and talent of your current employees is the most crucial—and often overlooked—aspect behind the creation of a successful agency.

One way to emphasize developing your employees to become the best they can be is through a dedicated vice president model.

At PAN Communications this model originally started out with a team of vice presidents taking each employee under his or her wing as a trusted advisor. As the agency grew to over 130 employees across four offices, the model was expanded to include senior account supervisors and directors in this dedicated role, under the guidance of their own dedicated VP.

This accomplished two main goals. It provided a more manageable number of dedicated reports per person and paired our more junior staff with incredibly talented senior supervisors and directors who are often closer to their role than a more senior VP might be.

This model can benefit companies in three ways:

1. It develops strong leaders.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.