Media Relations Why analyst relations matter, and how to maintain them Don’t avoid industry analysts just because you think they will only talk to you about finances; they have way more to offer than that. By Rebecca RenfroeMarch 14, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.