Why and how to use IGTV for content marketing

The new Instagram platform offers a great opportunity to attract and hook viewers, especially millennials. Here’s what you need to know.

Ragan Insider Premium Content
Ragan Insider Content

Video is king of today’s social media landscape.

With the recent launch of IGTV, Instagram clearly has its eyes set on seizing the throne.

IGTV? Can I watch TV on Instagram?

The answer depends on what you consider TV. According to a recent study, nearly half of adults ages 22 to 45 don’t watch content on traditional TV platforms anymore. In 2016, the smartphone replaced TV as the most-used device among millennials.

IGTV incorporates familiar elements of traditional television, hence the name. For example, it automatically starts playing content as soon as you open the app, and you can bounce from channel to channel to see what your favorite creators have posted.

How is IGTV different?

As with YouTube, IGTV allows users to upload videos to their own “channel,” where viewers can watch, “like,” comment, and even send videos directly to friends. In short, it gives users one more reason to stick around Instagram, instead of hopping to another social media platform, such as YouTube, to satisfy their hunger for binge-worthy video content.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.