Why are some PR pros so angry about the ‘PR Defined’ campaign?

Last month, the Public Relations Society of America unveiled its campaign to define PR with the public’s help. Now, two delays later, some people are steaming.

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Although many people welcomed the campaign when PRSA unveiled it in December—with a story in The New York Times no less—it has since attracted its share of critics.

The industry is built on meeting deadlines for clients, after all, so when PR Daily reported this week that the campaign had hit its second road bump—pushing the unveiling of a definition until late February—a number of readers expressed their dismay in the comments section.

“This is exhausting,” said one reader. “I wish I could get on board with this, but I’m becoming more and more ashamed of this profession. No wonder PR gets so little respect.”

Another reader took direct aim at PRSA:

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