Why basic visual content won’t cut it anymore

See how the experts at Google, Yelp and Conde Nast are going above and beyond to engage audiences.

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We’ve all heard the cliché—a picture is worth a thousand words.

You’ve probably also heard a thousand times about how visual content grabs attention, increases recall and sparks an emotional response.

So you slap a stock image on your social media posts and call it a day, right?

Unfortunately, it takes more than that to stand out. That’s why the experts at the Visual Communications and Infographics Conference are doing the following:

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