Why batting .300 should equal success in baseball and PR

Baseball players go to the hall of fame if they’re successful in 30 percent of their at-bats. Why should PR pros be expected to get a hit every single time they reach out to reporters?

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Since Cincinnati first fielded a team in 1869, die-hard fans and novice supporters have eagerly anticipated their teams returning to the diamond each spring. It’s great to hear the crack of the bat and see your favorite player reach base safely, but the best of the best do so only about 30 percent of the time. In few other professions, including PR, is a success rate of three hits for every 10 tries considered a success. Perhaps it should be.

Why hitting a baseball is the hardest thing to do in sports

Baseball is a game of intrigue. Players are often defined less by their athletic skill and more by their patience, coordination and mental toughness. Of particular interest are the metrics used to quantify whether or not players are successful. In most major American team sports, a player must complete his or her core skill with great efficiency, usually more than half the time, to be recognized as one of the greats. For example, hall-of-fame-caliber NFL quarterbacks complete roughly 55 percent or more of their pass attempts. The best basketball players of all-time shot an average of 50 to 60 percent from the field.

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