CNBC has reported that even prior to the COVID-19 pandemic, working from home has been on the rise with the trend now accelerating even further. Companies are realizing they are no longer tied to traditional office spaces, nor dependent on local vendors and consultants.
Brands are increasingly empowered to go beyond local options when hiring public relations representation. In many cases, they can find consultants and agencies from anywhere in the country to accommodate their specific needs. With remote work on the rise and technology capabilities becoming more efficient, physical location has plunged in priority during the agency selection process.
Instead, brands have a plethora of agencies to choose from. Now, brands can do their due diligence and find an agency specializing in the industries, service capabilities and pricing models that best fit their needs.
As remote work grows in popularity, brands are looking past local agencies in favor of niche agencies with a specialized industry focus.
The era of virtual collaboration