Why brands need to focus on the fans they have

It’s time consider changing your strategy from picking up new social media fans to taking care of your current ones.

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Seems like a simple concept. Seems like it should be innate. And yet there’s an ever-present pull to have more fans, more followers, and a greater number of people who sign up for your social media updates.

Perhaps it’s our natural human desire for approval. Our moms and dads didn’t give us enough love, so we’ve transferred our need for approval to fans of our brands. The more fans our brands have, the sounder we sleep.

Well, that’s just not healthy.

Many brands have been playing in the social space for years. So if your focus hasn’t already turned from finding new fans to creating a great experience for your existing fans, it’s time to reconsider your strategy.

On this site, we’ve giving you tools to launch your social media presence, to optimize your content and to grow your communities. But it’s time now to take it a step beyond all that, and finally start serving your community.

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