Why brands turn to dead celebrities for ads
What seems like a curious trend makes a lot more sense when brands explain celebrities who have passed on can’t make headlines on TMZ.
As the fortunes of that celebrity go, so go the fortunes of said brand. There’s a way to solve this problem, though: tie your brand name to a dead celebrity.
That’s the tack that Sexy Hair took when it started using Marilyn Monroe in a series of ads. Yahoo took a deeper look into this trend to find out why:
“We’re not worried [Monroe is] going to get a DUI next week,” Salter says in a video on the site.
Compare that to say, Miley Cyrus, whose public image changed almost overnight after the MTV Video Music Awards, and choosing spokespeople from beyond the grave makes a lot more sense.
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