More and more companies are turning to content marketing to share their stories, build brand image and drive traffic to their websites and stores. However, the proliferation of online content has created an array of challenges for communicators.
1. Audiences are overwhelmed. There’s simply too much content for them to pay attention to it all.
2. Algorithms are changing. Getting your social media posts seen is hard to do without paid support.
3. New platforms keep emerging. How do you integrate trendy websites into your content marketing plan when they appear almost daily?