Why decisiveness is crucial in serving clients

Explaining and re-explaining yourself will just waste everybody’s time. Decide. You’ll get moving, and your confidence will spread to others.

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“But it’s so clear and bright, the other side of maybe,” it went, and I couldn’t help but think about how true that is in business and PR, although that certainly wasn’t what Gabriel was referring to.

It got me thinking about decision-making and how important it is to be decisive. So much can happen from the starting position of a clear yes or no.

As PR agency professionals, we often feel the need to explain—and over-explain. We want to provide our clients with the full spectrum of options and offerings: what to do, potential upsides and downsides, reasons, and ramifications. Yet sometimes the best and most productive course of action for the client would be for us to deliver a simple answer—yes or no, do it or don’t.

Here are three good reasons to be decisive:

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