Why decisiveness is crucial in serving clients
Explaining and re-explaining yourself will just waste everybody’s time. Decide. You’ll get moving, and your confidence will spread to others.
“But it’s so clear and bright, the other side of maybe,” it went, and I couldn’t help but think about how true that is in business and PR, although that certainly wasn’t what Gabriel was referring to.
It got me thinking about decision-making and how important it is to be decisive. So much can happen from the starting position of a clear yes or no.
As PR agency professionals, we often feel the need to explain—and over-explain. We want to provide our clients with the full spectrum of options and offerings: what to do, potential upsides and downsides, reasons, and ramifications. Yet sometimes the best and most productive course of action for the client would be for us to deliver a simple answer—yes or no, do it or don’t.
Here are three good reasons to be decisive:
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