Brand managers can no longer afford to put multicultural marketing on the back burner.
Multicultural consumers are transforming the U.S. mainstream, demanding culturally relevant and authentic touchpoints.
By taking a D&I-first approach, communicators can integrate a cross-cultural, multicultural approach to public relations and marketing endeavors aligned under one strategy.
The world is more diverse now than at any other time in history. As communicators, we have to stay relevant by using a diverse and inclusive lens on every campaign, every promotion, every story and every piece of content.
Chew on these key factors:
Buying power: The Selig Center’s Multicultural Economy Report shows minority groups have a combined buying power of $3.9 trillion. Every racial and ethnic minority group in America is making financial gains; the nation’s Hispanics command $1.5 trillion in spending power—larger than the GDP of Australia.