Why do old books smell?

SPOILER ALERT: It has nothing to do with the content. Plus, Tic Tac’s fresh take on flash mobs, Dior replaces Galliano, PR pro cravings, iPhone 5 rumors, science proves Super Mario is hard, the ad titans of yesteryear discuss social media, and more.

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From old books to fresh marketing tactics, Tic Tac hit the streets of France to track down the “Worst Breath in the World” as part of a flash-mob marketing campaign.

Speaking of the French, Paris fashion house Christian Dior named Belgian designer Raf Simons its newest artistic director, ending speculation that his disgraced predecessor John Galliano would return to the post after losing the job following his anti-Semitic remarks last year.

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