Why do some verbal gaffes stick, while others are forgotten?

Your high-profile client just uttered a forehead-slapping remark that will land in blogs and newspapers. But will it stick? Here’s how to find out.

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The GOP president candidate told CNN’s Piers Morgan that he would be open to run as Michele Bachmann’s vice president. It was the answer to a hypothetical question—”I would be the first to sign up, absolutely”—and one that he should have avoided.

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